top of page
Writer's pictureMahvin Delnavaz

The Emotional Power of Color in Art and Architecture: More Than Meets the Eye

Updated: Oct 20

Van Gogh’s use of bold yellows in his famous Sunflowers 
Sunflowers, first version, by Vincent van Gogh

Art is not just about form or subject matter—color plays an equally essential role in conveying emotions and meanings that words cannot. The interplay of hues can shift how we perceive and connect with an artwork, making color a powerful tool in the hands of artists, both past and present. But color doesn’t only shape our experiences of paintings—it also influences the spaces we inhabit. Architecture, like art, uses color to communicate culture, evoke emotion, and shape our perception of our environment.


How Colors Speak Without Words

From fiery reds to tranquil blues, the colors in a piece of art often guide how we feel about it. The saturation of a single hue can evoke intense emotions, while the harmonious blend of multiple shades can create a sense of balance or tension. Artists have long understood the psychology of color and have used it to explore the full spectrum of human experience. For example, Van Gogh’s use of bold yellows in his famous Sunflowers may appear joyful, but for him, it expressed a restless yearning for clarity and happiness.


The Psychology of Color

The emotional impact of color has deep roots in psychology. Studies show that certain colors can trigger physiological and emotional responses. Red is often associated with energy, passion, and even danger, while blues are calming and introspective. Greens can remind us of nature and growth, while yellows and oranges are often linked to optimism and creativity. Yet, these associations can vary across cultures and contexts, showing that color is a personal and fluid form of expression.


Architecture and the Emotional Impact of Color: The Case of Lisbon

Beyond the canvas, color also plays a pivotal role in architecture. Cities across the globe use color to create identity, evoke emotions, and build a sense of place. One striking example of this is Lisbon, Portugal. The city is renowned for its vibrant, sun-kissed palette of colors, from the deep blue of the Tagus River to the pastel façades of the buildings that line its steep, cobbled streets.

Lisbon’s architecture is a testament to the power of color to transform a cityscape. The iconic ceramic azulejos tiles that cover buildings and public spaces reflect an array of blues, greens, and whites, evoking a sense of calm while also connecting the city’s present to its rich Moorish and Iberian past. In contrast, the pastel pinks, yellows, and oranges seen on many of the residential buildings bring a warm and inviting vibrancy to the city, creating a sense of joy and lightness in everyday life.


the pastel façades of the buildings in Lisbon, Portugal
Colorful cityspaces in Lisbon, Portugal

When I visited Lisbon, the vibrant colors of the city enveloped me, evoking both nostalgia and excitement. Walking through its streets, I couldn’t help but feel connected to the past and present—each color felt like a thread that tied Lisbon’s rich history to its dynamic modern culture. The play of light on the pastel buildings made every corner feel alive and optimistic, a sensation that stays with me even now.


Hormoz Island in Iran: Hotel Majara and the Earth’s Palette

Another place where color holds profound significance is Hormoz Island in Iran, home to Hotel Majara. Inspired by the island’s colorful, mineral-rich soil, the hotel is a masterpiece that blends with the vibrant landscape. The buildings are painted in shades that mirror the hues of the earth—rich reds, oranges, and purples that come from the island’s famous “rainbow soil.”

red soil next to the rich blue of Persian Golf at Hormoz Islan in the south of Iran
Red beach at Hormoz Island in Iran

Hotel Majara feels like an extension of the land itself, where the architecture and the colors of the earth merge into one. During my stay at the hotel, I felt immersed in this kaleidoscope of natural tones. The rich colors of the soil and the surrounding sea created a sensory experience, making me feel deeply connected to the land. It was a reminder of how nature’s palette can evoke emotions just as powerfully as an artist’s brush on canvas.

The use of these natural colors in Hotel Majara also fosters a unique sense of calm and harmony with the environment.

a woman walking among the colorful dome buildings of Hotel Majara inspired by the colors of soils located at Hormoz Island in Iran
Hotel Majara at Hormoz Island in Iran

Walking through the hotel's spaces, I felt grounded—almost as if I were part of the island’s ancient geological history. The vibrant soil-colored walls, contrasted by the blue of the sea, created a perfect balance of warmth and serenity, highlighting how the right colors can transform a space into a living artwork.


Contemporary Art and Color Experimentation

In modern and contemporary art, the use of color has reached new heights of experimentation. Artists like Mark Rothko used vast planes of color to communicate complex feelings of spirituality and existentialism. His simple yet monumental color fields are meant to elicit profound emotional responses from the viewer, creating a deep connection between the observer and the art itself. In more experimental contemporary art, the absence of color, like monochrome works, can also hold great significance, often suggesting a focus on form, texture, or concept over emotional evocation.


A modern painting by Mark Rothko with deep colors, Rust and Blue, Orange, Red, Yellow
Rust and Blue by Mark Rothko Orange, Red, Yellow by Mark Rothko

Similarly, architects continue to explore the use of color in urban design, experimenting with how color can influence the mood of a space and its inhabitants. Some cities have adopted vibrant public spaces or colorful murals to transform otherwise stark environments into uplifting areas where people feel more connected to their surroundings.


How Color Resonates with Us Today

As viewers and inhabitants, we engage with color on a subconscious level. Whether we stand before an abstract painting full of energetic reds and oranges, wander through Lisbon’s pastel-lined streets, or marvel at the soil-inspired architecture of Hotel Majara, we’re not just seeing color—we’re feeling it. Color can evoke a spectrum of emotions, from nostalgia and warmth to serenity and contemplation, making it a universal language across mediums.

In today’s fast-paced world, art and architecture that harness the power of color can be a form of therapy, helping us navigate through emotions that may be difficult to express verbally. As we seek moments of calm or inspiration, the colors we surround ourselves with—whether in art, design, or nature—can directly impact our mental well-being.


Final Thoughts

Whether you’re creating art, walking through a vibrant city like Lisbon, staying in a place inspired by nature like Hotel Majara, or simply admiring the spaces and artwork around you, paying attention to color can open up new layers of meaning and emotional depth. The next time you visit a gallery or explore the architecture of a city, take a moment to reflect on how the colors speak to you. What emotions do they evoke? How do they shape your interpretation of the work or the space?

As artists, architects, and viewers alike, we can harness the power of color to explore new emotional landscapes and connect more deeply with the art and spaces we love.

10 views0 comments

Comments


bottom of page